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the-wall-street-journal:-viacomcbs-seeks-about-$5.5-million-for-30-second-super-bowl-ads-—-assuming-there-is-a-super-bowl
the-wall-street-journal:-viacomcbs-seeks-about-$5.5-million-for-30-second-super-bowl-ads-—-assuming-there-is-a-super-bowl

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The Wall Street Journal: ViacomCBS seeks about $5.5 million for 30-second Super Bowl ads — assuming there is a Super Bowl

The Wall Street Journal

Price roughly in line with 2020 Super Bowl

Patrick Mahomes of the Kansas City Chiefs celebrates after throwing a touchdown in Super Bowl LIV.


Getty Images

ViacomCBS Inc.’s
VIAC,
-2.30%

CBS is seeking around $5.5 million for 30-second commercial spots in next year’s Super Bowl, roughly in line with commercial prices in the 2020 game, according to people close to the talks.

CBS is also requiring advertisers in the Super Bowl telecast to appear in the game’s online stream, at an additional cost of roughly $200,000, a person familiar with the matter said.

- END THEIA POST SLIDER -->

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