He developed: “This is, I think, a marquee moment in our industry because what you basically heard from companies like Facebook and Twitter is that they’ve created these amazing new technologies but even they don’t know how they’re being used and they don’t even know who’s using them.“
“Well, that’s unacceptable. These companies have to take full responsibility for the technology that they’ve created and to make sure that it’s being used in a proper way with the right morals and values that we would expect any corporation to be led by.”
During a hearing last week, executives from Google‘s parent company, Alphabet (GOOGL), Facebook(FB) and Twitter(TWTR) told Congress they will take a head-on approach to solve the issue of fake news propagation that their platforms have found themselves involved in, as well as fraudulent advertising.
Benioff believes that while these issues are important and must be dealt with swiftly, in the long run, they could end up being anecdotes of “growing pains“.
“I think for a lot of these companies, I hope for them it’s a short-term issue and they put it behind them. Companies have growing pains or challenges but at the same time, they have to take this seriously and they have to take these issues head-on.”
Benioff also touched upon the subject of CEOs addressing social issues, and not limiting themselves to their company’s confines.
During August‘s quarterly conference call, he had addressed the racism and violence that was coming to the forefront at Charlottesville at the time.
“I think CEOs have no choice but to become more activist in their leadership and the reason why is their employees demand it, especially their millennial employees,” Benioff said. “They demand that their CEOs represent them. That’s why you see us fighting for LGBTQ equality or more diversity of inclusion or gender equality and for the environment.”