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Phivida Signs Superheroes Sports & Malia Manuel

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Ms. Malia Manuel, World Surfing League Gold Medalist Now Lead Brand Ambassador

LOS ANGELES, CA, February 5th, 2018 — Phivida Holdings Inc. (“Phivida” or the “Company”)(CSE: VIDAOTCMKTS: PHVAF) is pleased to report a partnership with Superheroes Management (SHM) sports marketing agency; and the signing of World Surfing League gold medalist, Ms. Malia Manuel as Phivida’s Lead Brand Ambassador. 

Mr. Jaimeson Keegan is the founder of SHM and is the former Director of Sports and Culture Marketing at Redbull. Mr. Keegan built a global roster of world-class athletes, musicians, celebrities at Redbull, managing the USA, Caribbean and Canada. Phivida is focused on building brand awareness within key markets across the Pacific coast. By adding SHM to the team, Phivida activates a sports endorsement initiative central to its global brand strategy.

As the inaugural SHM signing, Phivida is pleased to welcome Ms. Malia Manuel as the Lead Brand Ambassador. A native of Kauai Hawaii, and resident of Laguna California, Ms. Manuel is an active competitor on the World Surfing League circuit. In 2012 Malia Manuel became the youngest woman ever to win a gold medal in a World Surfing League Championship (WSJ) at the age of 14. Malia later became an icon within the southern California surfing culture. Other global lifestyle brands sponsoring Malia include; Lululemon, Jeep, O’Neil and Sanuk. Visit https://www.youtube.com/results?search_query=malia+manuel for coverage of Malia in past competition.

Phivida CEO John Belfontaine states; “we are proud to welcome Malia to the Phivida Team as our Lead Brand Ambassador. Malia embodies the spirit of Phivida as evidenced through her dedicated to; her sport, her ideals, and to her community. Malia is fierce competitor, but more importantly, she’s a positive role model for young people around the world who dare to dream the impossible. Were not just her sponsors, were also her fans.”

Phivida seeks to equip, empower and educate professional athletes, and active professionals with the option of using CBD-Hemp oil extract as an alternative to opiate-based pain killers to; optimize daily performance, treat chronic pain and inflammation-based conditions and to recover from training, and sports related injuries.

On January 1st 2018 the World Anti-Doping Agencies (WADA) officially removed cannabidiol (CBD) from their prohibited substances list. Phivida’s Nano-CBD™ is a natural opiate replacement therapy now available to athletes around the world, for the first time in the history of competitive sports. WADA’s decision comes in contrast to a rising global opiate epidemic, and the increased use of pain killers within professional and amateur sport.

Superheroes Management

SHM specializes in cultivating, fulfilling and activating strategic sports partnerships with lifestyle brands by connecting brands with iconic figures and elevating brand awareness through social and broadcast media. Superheroes Management athletes have won forty-seven (47) X-Games medals since their inception. For more information on SHM visit http://superheroesmgmt.com.

Phivida Holdings Inc.

Phivida (“fii-VEE-daa”) is a premier brand of cannabidiol (“CBD”) infused functional foods, beverages and clinical products. Using nanoencapsulation technology, Phivida converts phytocannabinoids into water soluble delivery format, enhancing bioavailability, and timed released within the body. Phivida’s Nano-CBD™ is infused into functional beverages, foods and supplements containing a proprietary blend of phytonutraceuticals studied to target a range of health conditions, from chronic pain to terminal diseases. The World Anti-Doping Association’s recent decision to lift its ban of CBD from hemp oil and the World Health Organization’s recent statement supports the clinical benefits of CBD for athletes worldwide. For more information visit www.phivida.com or join our social media network @Phivida. For investor inquiries please contact us via the information listed below.

Website www.phivida.com

Toll free +1 (844) 744-6646 (ext. #2)

Email IR@phivida.com

FORWARD-LOOKING INFORMATION

This press release contains forward-looking information based on current expectations. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. Although such statements are based on management’s reasonable assumptions, the Company assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances unless required by law. Although the Company believes that the expectations and assumptions on which the forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. Since forward-looking statements address future events and conditions, by their very nature they involve inherent risks and uncertainties. These statements speak only as of the date of this press release. Actual results could differ materially from those currently anticipated due to a number of factors and risks including various risk factors discussed in the Company’s disclosure documents, which can be found under the Company’s profile on www.sedar.com. This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. The CSE has neither reviewed nor approved the contents of this press release.

Source: CNW Newswire

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Canada, it‘s official: legal cannabis set for October

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(FinancialPress) — Canada‘s Prime Minister, Justin Trudeau, has officialized the date for countrywide legalization of marijuana. Starting on October 17th, Canadians legal cannabis will be the norm for commercialization and consumption.

Trudeau‘s revelation ended months of mystery over which would be the specific date in which the new policy would come into effect. Initially slated for July 1, the bill encountered several last-minute oppositions that led to its enactment being delayed further.

He had originally promised 8 to 12 weeks for businesses, provinces and municipalities to set the framework to receive the legalization. The new date gives them 17 weeks.

The polemic Bill C-45, which regulates how legalization of recreational weed will occur, was passed in its final vote this week. While some congressmen declared it a “historic“ event, many others were cautious about all the work left to be done after a major public policy overhaul.

Now, the bill awaits royal assent; which should happen in a few days‘ time at most. However, that will not effectively enact the new policy immediately, but is rather another step in that direction.

What we know

Provinces and territories have full jurisdiction over where and how legal cannabis products can be commercialized. This has led to an array of private, licensed and government-run stores and facilities across the country.

The legal age of purchase and consumption has been set to 19, with the exceptions of Quebec and Alberta where it will be 18. Consumers will also be able to purchase the plant online.

Regulation over where Canadians can consume the drug will be strict, and is still pending announcement.

Legal cannabis products will be sold in plain packaging. Fresh/dried weed, seeds and oils will be commercially available immediately after the set date; edibles, however will take longer to be rolled out – and are not expected in shelves before early 2019.

Canada thus becomes the second nation to roll out countrywide legalization, following Uruguay.

 

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Judge double OKs sale of smokable medical cannabis in Florida

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(FinancialPress) — A ban on smokable medical marijuana was lifted by a Florida judge. The decision opens a massive potential for the Sunshine State‘s medical cannabis market.

Judge Karen Gievers (Leon County Circuit Court) upheld a previous ruling that declared that the Florida Legislature‘s ban on smokable MMJ is inconstitutional.

She added that continuing to delay her ruling would ultimately cause irreparable harm to patients in need of the administration method. The ban will be officially lifted on June 11.

Her original ruling was contested by the state‘s health department – which automatically put her decision on ice.

“First, they cannot legally access the treatment recommended for them,” the ruling said. “Second, they face potential criminal prosecution for possession and use of the medicinal substance.”

During the hearing, Gievers went more in-depth:  “there is no evidence the defendants [the state] will suffer harm if the stay is vacated. Lifting the stay preserves the status quo by returning the law to its previous state as it existed following the 2016 adoption” of the constitutional amendment.

In response, the health department‘s spokesperson, Devin Galetta, said : “The use of medical marijuana is outlined in state law, which was passed by an overwhelmingly bipartisan majority of the Florida legislature. Our focus remains with ensuring that patients have access to medical cannabis, and the Florida Department of Health has made significant progress in making this treatment available. In fact, there are more than 117,000 patients who have access to medical marijuana and over 1,300 doctors are licensed to order this treatment.”

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Senate Committee Requests Delay on Canada‘s Cannabis Legalization

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The first committee to oppose immediate sanction is that of Aboriginal Peoples, citing a “lack of meaningful consultation” with First Nations communities. They intend the amends to delay legislation for up to a year if needed.

Educational programs and materials, tax sharing and health issues are some of the changes requested by the committee.

“The Committee strongly desired to proffer an amendment to implement the recommendations put forward by Indigenous organizations, however the Committee understands that the Senate is prevented from making such an amendment, since it would likely result in the appropriation of funds or a new taxation measure. It is imperative that Bill C-45 be delayed until First Nations are consulted and an amendment to the bill is codeveloped to ensure that they receive a share of the excise tax revenues.,” said the committee‘s report.

In an interview with a specialized medium, Dean said that “The federal government, provinces and territories have not done anywhere near an effective job in engaging and considering us within the process.”

The report also requests “preferential licensing system” for indigenous-led endeavors, “to ensure that interested indigenous communities have the appropriate tools to seize economic opportunities as they arise.” Isadore Day, regional chief for the Ontario Assembly of First Nations, spearheads the bill delay request.

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