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Phivida Appoints New Chief Marketing Officer

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Former senior executive officer of Red Bull, Samsung, Microsoft

VANCOUVERFeb. 6, 2018 /CNW/ – Phivida Holdings Inc. (“Phivida” or the “Company“) (CSE: VIDA; OTCPK: PHVAF) is pleased to report the formal appointment of Mr. Michael Cornwell to the senior executive team as Chief Marketing Officer (CMO). Mr. Cornwell is a former Chief Marketing Officer for Samsung and Microsoft and Marketing Director at Red Bull Canada and will commence the role of CMO at Phivida on February 15th, 2018.

Mr. Cornwell has extensive expertise in; brand marketing, new product development, corporate communications, digital marketing, and advertising for globally recognized brands. At Red Bull, Mr. Cornwell managed the company’s Western Canadian business operation and was responsible for marketing, channel sales and distribution and supplier relationships along with managing its brand and experiential marketing team. The original Red Bull Canada team were part of growing the energy drink category in Canada and they established the Red Bull brand as a leader in the category through aspirational and experiential marketing strategies.

During his tenure at Samsung and Microsoft, Cornwell managed the executive leadership of the marketing department and contributed to significant marketing share and revenue growth exceeding USD $500 million.

“I am excited to join Phivida as we develop and build the business around a new growth category of CBD infused functional foods and beverages. Mr. Cornwell said. “Phivida is well-positioned as consumer markets trend towards organic, plant-based nutrition and supplements. Phivida’s CBD infused product offerings are on trend and exciting and I’m eager to contribute the company’s long-term success within the global marketplace.”

Mr. Cornwell will design and implement the overarching brand marketing strategy to drive new marketshare for Phivida’s cannabidiol (CBD) infused functional foods, beverages and clinical products. He will work closely with senior management, and operations, reporting directly to the Chief Executive Officer and the Board of Directors.

Phivida CEO John Belfontaine states; “we are proud to welcome Mr. Cornwell to our C+ class executive team. Michael’s depth of experience is evidenced by his proven success in building exceptional lifestyle consumer brands at Red Bull, Samsung and Microsoft. Phivida will seek to continue adding world class senior executives to its management team in an effort to capture a leadership share of the global CBD industry.”

Phivida Holdings Inc.

Celebrating Health and Wellness, In Harmony™, Phivida’s mission is to lead the alternative health care sector as the benchmark standard in premium cannabinoid infused foods, beverages and clinical products. Using nanoencapsulation technology, Phivida converts phytocannabinoids into water soluble delivery format, enhancing bioavailability, and timed released within the body. Phivida’s Nano-CBD™ is infused into functional beverages, foods and supplements containing a proprietary blend of phytonutraceuticals studied to target a range of health conditions, from chronic pain to terminal diseases. The World Anti-Doping Association’s recent decision to lift its ban of CBD from hemp oil and the World Health Organization’s recent statement supports the clinical benefits of CBD worldwide. Phivida is traded on the Canadian Securities Exchange as “VIDA”.

SOURCE Phivida Holdings Inc.

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Canada, it‘s official: legal cannabis set for October

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(FinancialPress) — Canada‘s Prime Minister, Justin Trudeau, has officialized the date for countrywide legalization of marijuana. Starting on October 17th, Canadians legal cannabis will be the norm for commercialization and consumption.

Trudeau‘s revelation ended months of mystery over which would be the specific date in which the new policy would come into effect. Initially slated for July 1, the bill encountered several last-minute oppositions that led to its enactment being delayed further.

He had originally promised 8 to 12 weeks for businesses, provinces and municipalities to set the framework to receive the legalization. The new date gives them 17 weeks.

The polemic Bill C-45, which regulates how legalization of recreational weed will occur, was passed in its final vote this week. While some congressmen declared it a “historic“ event, many others were cautious about all the work left to be done after a major public policy overhaul.

Now, the bill awaits royal assent; which should happen in a few days‘ time at most. However, that will not effectively enact the new policy immediately, but is rather another step in that direction.

What we know

Provinces and territories have full jurisdiction over where and how legal cannabis products can be commercialized. This has led to an array of private, licensed and government-run stores and facilities across the country.

The legal age of purchase and consumption has been set to 19, with the exceptions of Quebec and Alberta where it will be 18. Consumers will also be able to purchase the plant online.

Regulation over where Canadians can consume the drug will be strict, and is still pending announcement.

Legal cannabis products will be sold in plain packaging. Fresh/dried weed, seeds and oils will be commercially available immediately after the set date; edibles, however will take longer to be rolled out – and are not expected in shelves before early 2019.

Canada thus becomes the second nation to roll out countrywide legalization, following Uruguay.

 

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Judge double OKs sale of smokable medical cannabis in Florida

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(FinancialPress) — A ban on smokable medical marijuana was lifted by a Florida judge. The decision opens a massive potential for the Sunshine State‘s medical cannabis market.

Judge Karen Gievers (Leon County Circuit Court) upheld a previous ruling that declared that the Florida Legislature‘s ban on smokable MMJ is inconstitutional.

She added that continuing to delay her ruling would ultimately cause irreparable harm to patients in need of the administration method. The ban will be officially lifted on June 11.

Her original ruling was contested by the state‘s health department – which automatically put her decision on ice.

“First, they cannot legally access the treatment recommended for them,” the ruling said. “Second, they face potential criminal prosecution for possession and use of the medicinal substance.”

During the hearing, Gievers went more in-depth:  “there is no evidence the defendants [the state] will suffer harm if the stay is vacated. Lifting the stay preserves the status quo by returning the law to its previous state as it existed following the 2016 adoption” of the constitutional amendment.

In response, the health department‘s spokesperson, Devin Galetta, said : “The use of medical marijuana is outlined in state law, which was passed by an overwhelmingly bipartisan majority of the Florida legislature. Our focus remains with ensuring that patients have access to medical cannabis, and the Florida Department of Health has made significant progress in making this treatment available. In fact, there are more than 117,000 patients who have access to medical marijuana and over 1,300 doctors are licensed to order this treatment.”

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Senate Committee Requests Delay on Canada‘s Cannabis Legalization

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The first committee to oppose immediate sanction is that of Aboriginal Peoples, citing a “lack of meaningful consultation” with First Nations communities. They intend the amends to delay legislation for up to a year if needed.

Educational programs and materials, tax sharing and health issues are some of the changes requested by the committee.

“The Committee strongly desired to proffer an amendment to implement the recommendations put forward by Indigenous organizations, however the Committee understands that the Senate is prevented from making such an amendment, since it would likely result in the appropriation of funds or a new taxation measure. It is imperative that Bill C-45 be delayed until First Nations are consulted and an amendment to the bill is codeveloped to ensure that they receive a share of the excise tax revenues.,” said the committee‘s report.

In an interview with a specialized medium, Dean said that “The federal government, provinces and territories have not done anywhere near an effective job in engaging and considering us within the process.”

The report also requests “preferential licensing system” for indigenous-led endeavors, “to ensure that interested indigenous communities have the appropriate tools to seize economic opportunities as they arise.” Isadore Day, regional chief for the Ontario Assembly of First Nations, spearheads the bill delay request.

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