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here-are-the-major-brands-that-have-pulled-ads-from-facebook
here-are-the-major-brands-that-have-pulled-ads-from-facebook

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Here are the major brands that have pulled ads from Facebook

From Adidas to Verizon, more big names are joining ad boycott


Getty Images

Since an advertising boycott of Facebook Inc. was organized in mid-June, a veritable Who’s Who of major brands have either added their names to the #StopHateForProfit campaign or otherwise pulled their ads.

Facebook makes almost all of its revenue via advertising. Still, analysts are expecting the company to take a less-than-5% revenue hit due the boycott. The social-media giant has more than 8 million paying advertisers, Rohit Kulkarni, executive director at MKM Partners, noted this week in a note to clients.

Civil rights groups have called on large advertisers to pause their Facebook advertising for the month of July, to protest what they say is the company’s inability to properly rein in racist and violent content and misinformation.

Facebook shares
US:FB
are down 2.4% over the past month, but are up nearly 11% year to date, compared to the S&P 500’s
US:SPX
4% decline this year.

Of the nearly 300 companies worldwide that have joined the ad boycott, some of the most prominent include:

Adidas AG
US:ADDDF
*

Arc’teryx

Ben & Jerry’s Homemade Holdings Inc.

Beam Suntory Inc.

Birchbox

Blue Bottle Coffee Inc.

Blue Shield of California

Chobani

Clorox*
US:CLX

Coca-Cola Co.
US:KO

Dashlane

Denny’s Corp.
US:DENN

Diageo plc
US:DGEAF

Eddie Bauer LLC

Eileen Fisher

Ford Motor Co.
US:F

Hershey Co.
US:HSY

Honda Motor Co.
US:HMC

HP Inc.
US:HPQ

JanSport

Levi Strauss & Co.
US:LEVI

Magnolia Pictures

Massachusetts Mutual Life Insurance Co.

Microsoft Corp.
US:MSFT

Patagonia Inc.

Patreon

Pfizer Inc.
US:PFE

Puma SE
US:PMMAF

The North Face

Recreational Equipment Inc.

SAP
US:SAP

Starbucks Corp.
US:SBUX

Upwork Inc.
US:UPWK

Unilever
US:UL

Vans

Verizon Communications Inc.
US:VZ

Vertex Pharmaceuticals Inc.
US:VRTX

* Pulled ads, but have not formally joined the campaign.

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