Even with its limited income stream, the popular texting service was acquired for a mammoth $22 billion in 2014 – only 5 years after its launch.
The financial vision behind the purchase of the app that formed its loyal fanbase largely around being free to use is coming to the forefront. It has been revealed Facebook is developing features that will allow companies to chat with their customers in a more business-oriented capacity, highlighting the inclusion of a green badge next to verified business contacts in the user‘s contact list.
Matt Idema – WhatsApp COO, stated to WSJ: “We do intend on changing businesses in the future.“
When asked to shed more light on the subject, Idema relayed that the details of the monetization move remain to be determined.
This move follows the rollout of the first ad revenue program for Facebook Messenger, which brings customized ads to the client‘s chat windows.