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Under Armour's new CEO says women will be a key target customer

Last Updated: May 10, 2023 at 7:00 a.m. ET First Published: May 9, 2023 at 7:16 a.m. ET ‘At less than a quarter of our revenue, we are still not cutting through enough to realize the growth available in the (female) marketplace,’ says Stephanie Linnartz Under Armour has had limited success with bras and bottoms

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‘At less than a quarter of our revenue, we are still not cutting through enough to realize the growth available in the (female) marketplace,’ says Stephanie Linnartz

Under Armour has had limited success with bras and bottoms, but is missing a must-have-it item for women, according to its new CEO.

Under Armour Inc.’s new chief executive is planning to make women a key target customer for the athletic apparel and footwear maker.

“At less than a quarter of our revenue, we are still not cutting through enough to realize the growth available in the marketplace,” Stephanie Linnartz told analysts on the company’s earnings call Tuesday.

Linnartz,…

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