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Six Flags to pilot surge pricing program as attendance trends improve

Last Updated: May 9, 2023 at 7:59 a.m. ET First Published: May 8, 2023 at 12:23 p.m. ET Theme park operator to pilot surge pricing program for single-day tickets Six Flags reports record first-quarter revenue that beats expectations, and investors cheer. AFP via Getty Images Shares of Six Flags Entertainment Corp. rocketed Monday, toward their

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Theme park operator to pilot surge pricing program for single-day tickets

Six Flags reports record first-quarter revenue that beats expectations, and investors cheer.

AFP via Getty Images

Shares of Six Flags Entertainment Corp. rocketed Monday, toward their best day in more than three years, after the theme park operator reported record first-quarter revenue beat expectations, as record guest spending helped offset a decline in attendance.

“There continues to be a growing consumer demand for local, out-of-home entertainment, and we believe Six Flags sits squarely in the middle of everything a consumer is looking for,” said Chief Executive Officer Slim Bassoul in a conference call with analysts, according to…

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