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Why NBA's Phoenix Suns are leaving millions on the table to show its games for free next season

The Margin Published: May 1, 2023 at 4:39 p.m. ET ‘We’re not focusing on money. We’re focusing on winning, success and taking care of fans,’ says team owner Mat Ishbia. Kevin Durant of the Phoenix Suns. Starting next season, the team will broadcast its games for free to people in Arizona. Christian Petersen/Getty Images The

why-nba's-phoenix-suns-are-leaving-millions-on-the-table-to-show-its-games-for-free-next-season

The Margin

‘We’re not focusing on money. We’re focusing on winning, success and taking care of fans,’ says team owner Mat Ishbia.

Kevin Durant of the Phoenix Suns. Starting next season, the team will broadcast its games for free to people in Arizona.

Christian Petersen/Getty Images

The NBA’s Phoenix Suns and WNBA’s Phoenix Mercury will broadcast their games for free next season for people who live in Arizona.

The Suns have had a broadcast deal with Bally Sports Arizona since 2003, but that agreement expired. So beginning next season, all games will be available for free over-the-air, as well as available via streaming on a direct-to-consumer app, the teams announced.

“We’re…

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