Therese Poletti’s Tech Tales
As companies try to make themselves less dependent on ad revenue, consumers could end up paying
With tech giants under the gun to ramp up revenue and reduce costs, the era of free social media may be at an end.
In the past few months, as overall internet advertising revenue has tumbled, both Twitter and Facebook parent Meta Platforms Inc. META, looking for alternatives to advertisers, began offering consumers a verification service for those willing to pay a monthly fee. But it’s not cheap: Facebook is charging $14 a month to users who verify with their smartphone (to cover the app-fee costs) or $11.99 for verification…