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Marc Benioff's Salesforce fairy tale is crumbling down around him

Therese Poletti’s Tech Tales Published: Feb. 28, 2023 at 8:52 p.m. ET Amid the departure of two chosen successors, multiple rounds of layoffs and an unprecedented activist attack, the leader of one of Silicon Valley’s most unique tech companies faces his biggest test in years on Wednesday afternoon Salesforce Inc. co-founder and Chief Executive Marc

marc-benioff's-salesforce-fairy-tale-is-crumbling-down-around-him

Therese Poletti’s Tech Tales

Amid the departure of two chosen successors, multiple rounds of layoffs and an unprecedented activist attack, the leader of one of Silicon Valley’s most unique tech companies faces his biggest test in years on Wednesday afternoon

Salesforce Inc. co-founder and Chief Executive Marc Benioff revels in one of his talks at Dreamforce, a conference that takes over downtown San Francisco annually.

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Salesforce Inc. has been a unique tech company, able to sell itself as a “family” that has higher ideals than just profit to its employees while generating near-universal praise from Wall Street as well.

At the center of the Salesforce CRM lovefest has always been co-founder and Chief Executive Marc Benioff, preaching to employees his ideals of volunteer service and the Hawaiian notion of familial bonds, or “ohana.” He convinced Wall Street to take the concept of the cloud seriously, growing Salesforce’s market capitalization…

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