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ChatGPT is challenging Google's control over internet search — setting up an epic clash of AI titans

Your Digital Self Last Updated: Jan. 31, 2023 at 9:18 p.m. ET First Published: Jan. 31, 2023 at 3:49 p.m. ET Google’s Sparrow faces a risky and expensive battle with ChatGPT and Microsoft for AI dominance Getty Images/iStockphoto In a recent MarketWatch article, I predicted that Alphabet’s GOOGL Google will be forced to put up

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Your Digital Self

Google’s Sparrow faces a risky and expensive battle with ChatGPT and Microsoft for AI dominance

Getty Images/iStockphoto

In a recent MarketWatch article, I predicted that Alphabet’s GOOGL Google will be forced to put up its digital dukes and provide a worthy challenger to ChatGPT if it wants to remain the king of search engines. That time has come.

Google’s subsidiary DeepMind is preparing to launch Sparrow, touted as a safer, “harmless” and more reliable alternative to Microsoft-backed MSFT ChatGPT. Though the exact date has yet to be confirmed, DeepMind aims for a private beta trial later this year. 

I’ve…

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