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the-wall-street-journal:-nielsen-to-track-amazon’s-‘thursday-night-football’-viewership
the-wall-street-journal:-nielsen-to-track-amazon’s-‘thursday-night-football’-viewership

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The Wall Street Journal: Nielsen to track Amazon’s ‘Thursday Night Football’ viewership

Amazon.com Inc. has struck a deal with Nielsen Holdings PLC to have the ratings firm measure its coverage of “Thursday Night Football” games on its Prime Video streaming platform, the two companies said.

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The deal marks the first time Nielsen
NLSN,
+0.07%

will include ratings from a streaming service in its closely watched weekly television-viewing report, whose data is crucial for determining the value of commercial time. Amazon’s
AMZN,
+1.12%

Prime Video streaming service has exclusive rights to the National Football League’s Thursday matchups starting this coming season, and the company has told advertisers its coverage would get a big audience.

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