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:-nike-fears-movement-toward-‘new-balance-and-smaller,-independent-brands’:-report
:-nike-fears-movement-toward-‘new-balance-and-smaller,-independent-brands’:-report

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: Nike fears movement toward ‘New Balance and smaller, independent brands’: report


Nike is worried its SNKRS app is pushing away the sneakerheads that made it popular in the first place

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Nike often offers “exclusive access” to highly sought-after shoes to members who use Nike’s SNKRS app more frequently.


AFP/Getty Images

That, reportedly, was a line in an internal Nike NKE presentation last week, lamenting the performance and perception of the company’s shoe-release app SNKRS.

The internal meeting, whose contents were reportedly obtained by Complex, addressed problems that some Nike users have with SNKRS, like limited drops and lack of fairness surrounding new releases.

“Our…

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