The Wall Street Journal
Rebranding to include new shows, as well as existing library of CBS and Viacom series and movies
ViacomCBS Inc. said it plans to launch an expanded version of its flagship streaming service early next year, leveraging the catalog of programs created by last year’s merger of Viacom and CBS.
Now known as CBS All Access, the service will be rebranded Paramount+, after ViacomCBS’s Paramount movie studio. It will relaunch with a slate of original shows exclusive to Paramount+, including “Lioness,” a spy drama from “Yellowstone” creator Taylor Sheridan, and “The Offer,” a scripted series about the making of the mafia saga “The Godfather.”
didn’t disclose pricing details or specify whether it would show ads to Paramount+ subscribers. CBS All Access costs $5.99 a month with ads and $9.99 a month without.
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Paramount+ will compete for streaming subscribers in a bustling marketplace that includes Netflix Inc.
and Amazon.com Inc.
as well as newcomers such as Walt Disney Co.’s
Disney+, AT&T Inc.’s
HBO Max and Comcast Corp.’s
Paramount+ will also offer the existing library of shows, movies and live TV programming now on CBS All Access, which includes news, National Football League games and drama series such as “The Good Fight” and multiple installments of the “Star Trek” franchise.
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